Dear Scent Diary,
If you haven’t seen it already, this documentary series is nothing short of fascinating. Of course I binged and watched all three parts in one sitting. I don’t necessarily recommend doing that though – one per evening is plenty (each is roughly an hour long). Just click the links and enjoy.
Part One covers the venerable house of Guerlain and follows Thierry Wasser as he takes his first steps as head perfumer at the company. We also see behind the scenes as a new Tommy Hilfiger scent is created – from the fragrance, to the bottle design, to the sales floor – and witness how much involvement Tommy really has in the whole process. We see inside Chandler Burr’s approach to scent as well as inside his apartment.
Part Two takes us to Jean Claude Ellena’s dream office in the woods where he talks about his process for creating fragrances, and are a fly on the wall when he presents some new creations to the General Manager of Hermes Perfumes, Catherine Fulconis. We follow some star students at Givaudan and learn about the scent aesthetic at CB I Hate Perfume.
Part Three lets us in on the process of creating a hit scent for Axe and along the way learn oodles of interesting info about fragrance tastes around the world. Did you know that Brazil is the fastest growing market in the world for fragrance? I didn’t. And Roja Dove gives advice to the couple behind Grossmith, the ancient English perfume house set on remaking the Oriental fragrances that once amused Queen Victoria.